Media Mixes and Everyday Cultural Production

My kids are totally into Yu-Gi-Oh!. For me it's still a very arcane and complex game and manga. Mimi Ito's Technologies of the Childhood Imagination: Yu-Gi-Oh!, Media Mixes, and Everyday Cultural Production (PDF, 140 KB) out of Structures of Participation in Digital Culture can shed some light for adults who sneer at it. Ito concludes: Working with highly technologized and phantasmagoric social sites like otaku practices and the media mix for Japanese children suggests a differently inflecte