LinkedIn: Dull by Design

The way to build a powerful brand is not by emulating the leader and trying to be better. History proves time and again that the best strategy for going against the leader is to do the opposite.   Since the rise of MySpace we have seen hundreds of copycat social networking sites popup. They all target the same juicy younger demographic. A better idea is do the opposite. If MySpace is for younger, cool kids; make your brand for older, geeky adults. That is exactly what LinkedIn did