Search Engines Preferred for Product Research

Just in case anyone out there was having a crisis of faith, the Opinion Research Corporation has good news for you: search engines are still the preferred method for conducting product/service research. In a survey of 736 adults released yesterday (PDF), ORC found that not only do most people prefer to use search engines for product research, they also read “online customer feedback” heavily. That THAT, totally skewed Pew findings! 61% of respondents said they read “online reviews, blogs and