How the Plasma Television Companies Compete and Survive in the Tough Consumer Market

Plasma televisions made a big splash when they first entered the scene a few years ago. The ability to hang the TV on the wall, the freeing up of space in a room because of their thinness, the largeness of the screens, the ultra-clear and crisp pictures and images - all these contributed to plasma televisions' popularity, and suddenly everybody wanted one. They were very expensive back then, but that only added to their prestige; they were seen as status symbols.