If You Can't Beat 'Em Join 'Em

Most people accepts that the role of the new media plays an important role in the country's political climate lately. People gets fed up reading the MSM since it is lopsided going for the ruling government. Nobody at the beginning believes that the new media can influence the voters to swing their vote as being shown on 8th of March. Accepting the influence of the new media, now the government is going to engage bloggers in cyberspace. Does that equivalent fighting the lions in the latter's den