My Web Site is Built - So Whereâs the Traffic and Business? By John Clark (c) 2008 Your website is built and sitting pretty. So where are all the people you hoped would come over to play? You need traffic for your site to be effective and to start generating leads. Now that you know that just having a website wonât necessarily drive business to you, you should consider the most important thing most people miss in this effort. Here are the 3 factors that need to be in place for a successful