wireless@SG

wireless@SG was launched back in 1 Dec 2006, as i'm seeing quite a few mobile broadband plans being unveiled by the ISPs, i thought this free internet access initiatives is expiring. so, i decided to check up IDA, and came across a press release which indicated that iCell, QMax and Singtel would extend the free service till Dec 2009! so, i'm wondering why the sudden surge of mobile plans being introduced? just like Straits Times subscriber does not get the free MyPaper, or the electronic vers