The perils of choice on the radio

“Better creations are superior to more creations”. In March last year, I posted a comment on Mark Ramsey’s blog. Mark has consistently said that radio listeners don’t want more choice, and used this to relentlessly bash HD Radio, the US’s kind-of-equivalent to DAB Digital Radio here in the UK. I’ve consistently said that choice was the thing that sold DAB Digital Radio over here, and thus there’s proof that radio listeners want additional choice. In short, I always thought Mark was wrong. I