Reading Consumer Reviews

I've taken to reading reviews more than ever lately, trusting the wisdom of crowds and all, and I've had to buy more electronic stuff (had to? No, wait a minute, that's got to, in my case, I love it) so I've done the standard treks through amazon.com, cnet.com, and the main computer stuff review sites. I've been seeing two kinds of standard, identifiable, non-objective reviews that would seem to throw the standard tools (how many stars in amazon.com, for example) off. Watch for these red-flag